Social Influencer Marketing -

5 Actions to take to find the best Instagram influencers

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By George Massi

1- Niche – Identify your niche

2- Keywords – Choose the appropriate keyword for your niche

3- Hashtag – Add the best hashtag for searching your niche

4- Budget - Set your budget

5- Take action - Start searching according to previous steps

1- Niche – Identify your niche

 Best Niche: The first thing you should do find the best niche for your product or brand, for example if you sell women clothes, you should search in fashion Influencers, if you sell swim wear we will look in swim wear Instagram influencers, if you sell kitchenware we will search in food bloggers influencers, or cooking lover influences. It will be bad Idea if you sell clothes and shout out in kitchen niche, you will loss time and money

2- Keywords – Choose the appropriate keyword for your niche

Best Keywords: After choosing your niche, you should know the best keywords to be able to search on Instagram. Therefore, if you search for fashion, you can choose, best Fashion, girls’ fashion, women fashion etc.  

3- Hashtag – Add the best hashtag for searching your niche

Exact Hashtags: Hashtags is a very important key in Instagram. You can target best influencers so fast If you know the right hashtags. Thus, you will find the right influencers for example in Fashion using #fashion, #beauty, #fashionista #fashionoftheday, #food etc.

4- Budget - Set your budget

Right Budget: It is also important to set the correct budget. This decision will help to choose your influencer, and reach his/her audience, the size of followers you are looking for (for ex.100k to 500k followers accounts).  Setting your budget and determining beforehand your spending limit of the marketing campaign will allow to plan for the number of shootouts you need, and exclude options/alternatives that do not fit your budget when you start to negotiate the shootout fees.

5- Take action - Start searching according to previous steps

Start searching now: Now, as you have done your due diligence (or homework), you are safe to start searching out and choosing the ideal influencer that will help promote your products. Otherwise, you can be lost among thousands of influencers available out there if you do not have a proper plan like this one. You may finally end up with unsuccessful and costly campaign with NO RESULT.

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Author: gm Sogexg