Social Influencer Marketing – 5 Top Benefits of Using A Social Media Influencer in Your Marketing Strategy
Social Influencer Marketing
5 Top Benefits for Using A Social Media Influencer in Your Marketing Strategy
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By George Massi
We can select 5 main benefits for using a social media influencer
1- Drive Purchase Conversions. A study shows that brands are making $7.65 from every dollar spent on influencer marketing on an average. The same study also reveals that 81
A popular way of driving conversions using influencers is to incorporate a call-to-action on sponsored posts. This can be a discount code shared by the influencers on their posts. Not only does this provide value to their followers but also helps brands acquire customers quickly.
2- Generate brand awareness, collect public opinion data on products and marketing collateral. If an influencer reviews your products and shares a recommendation, you help your customers in making an informed decision. This also boosts loyalty and trust.
3- Builds Winning Partnerships. Connecting and engaging with an influencer can be the start of a powerful relationship. When you're in it for the long-haul, you never know where these connections could end.
Possible joint-ventures, live events, and other opportunities may be in the works.
4- Improve Your Search Ranking
percent of consumers frequently make purchases of products shared on social media. Social influencer marketing not only gives you quality leads but also drives conversions.
As a marketer, you know how difficult it is to continually come up with fresh content ideas to engage audiences. Not only does this require a considerable amount of time and creativity, but also significant resources.
5- Social influencer marketing can help in your content strategy. This will ensure that the onus of creating fresh content does not lie with you exclusively.
Influencers on social media are constantly looking for ways to engage their followers. They know that the only way in which they can do so is using compelling content. So they spend a lot of thought and effort into creating quality content for their social channels. Some of the bigger influencers even have their own content or production teams.